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Maison Vehira
Founding text
« Vehere, in Latin, means to carry, to convey, to drive. Vehira makes of this ancient gesture the trade of a house. »
Maison Vehira was born on the French Riviera, of the patient desire to serve a certain elegance. It drives its guests between Monaco and Saint-Tropez — along the corniche, through the port, sometimes by the sky.
Its name comes from the Latin vehere — to carry, to convey, to drive. It is the most ancient verb of the trade, the one the Romans used for the carriages of their prefects and of their guests. The Maison stands in that silent lineage: to pass its guest from one place to another, with measure, elegance and discretion.
Vehira is not a transport company. It is a house — in the sense palace hospitality means it, in the sense the great establishments of tradition mean it. A house is set apart by its crew, by its bearing, by its silence at the moments when silence is what one expects. It is not booked the way a journey is ordered ; it is addressed the way one addresses a request to a concierge.
Its chauffeurs are Grande Remise chauffeurs, trained in the smooth driving, the knowledge of the territory, and the rarer knowledge still of the codes that govern service to the elite. They wear a dark suit, drive a black motorcar, speak little, anticipate much.
Maison Vehira serves the guests of palaces, the regulars of yacht clubs, the families who reside year-round on the Riviera or come for the season. It accompanies the soirées of the Festival, the arrivals at Nice airport, the transfers to Monaco or Portofino, the invitations to villas and gardens. It also engages itself, to a restricted circle, by annual or seasonal contract — that is the in-residence service, the rarest of the Maison's commitments.
It does not advertise. It does not solicit. It is found by recommendation, by a concierge slipping a card across a desk, by a guest who returns. It is in this manner that the houses which endure have always been built.